GTM Strategy for Cross-Border EdTech Expansion
Problem
How do you make a product from a mature and developed market successful in a developing country where buying processes, stakeholder structures, and product expectations differ fundamentally from the home market?
Approach
Market entry strategy grounded in stakeholder research - product adaptation, anchor customers, channel partners, and a sales enablement framework.
Impact
Market entry strategy validated through acquisition of 3 pilot customers within 2 months of engagement. GTM framework and sales enablement materials deployed for rapid expansion and scale-up.