Making US Luxury Skincare Succeed in Asia
Problem
How do you launch a luxury beauty brand in the world's two toughest beauty markets when they demand culturally adapted marketing strategy, and platform-specific merchandising the home playbook never needed?
Approach
Market-specific sampling, bundling, and merchandising strategies - executed frugally, without the collateral budgets of a home-market launch.
Impact
Spearheaded successful launch of brand's largest eCommerce stores on Tmall (China) and Rakuten (Japan), resulting in annual sales uplift of approximately 1%, $110M.