Scaling User Acquisition and Engagement in a Competitive Mobile Apps Market
Problem
How do you transform a single-purpose utility app into a sticky social commerce platform while navigating partnership complexity with telcos, payment providers, and eCommerce platforms - each with competing interests and integration requirements?
Approach
Deep user research, a Pinduoduo-inspired social commerce launch, and partnerships engineered so user deals and partner KPIs moved together.
Impact
Launched WeShare social commerce product and acquired 200K new users within 3 months of launch. Commercial partnerships with telcos, payment platforms, and FMCG players drove 13% MAU increase within 4 months.