Building a Brand-New Partnerships Function with the Private Capital Industry
Problem
How do you build a $130M business with no precedent? No playbook existed in the company for this first-time role, and Asia is 15 countries with different investors and different ecosystem maturity.
Approach
As first hire, built the GTM strategy and value proposition outside-in - anchored in Voice of Customer and an ecosystem partnerships approach.
Impact
Built and scaled $130M brand-new industry vertical with 2 strategic MoUs and 10 multi-million-dollar deals ranging from $2M–$30M. Partnered for thought leadership, deal flow, due diligence, and value creation and scaled across Asia.