Building a Brand-New Partnerships Function with the Private Capital Industry
Problem
No playbook existed in the company for this first-time role in Asia. Asia itself is a diverse market containing 15 countries with different investors and diverse ecosystem maturity standards. How do you build a $130M business with no precedent?
Approach
As first hire, devised GTM/growth strategy and value proposition based on Voice of Customer and competitive analysis - with an outside-in mindset and an ecosystem partnerships approach.
Impact
Built and scaled $130M brand-new industry vertical with 2 strategic MoUs and 10 multi-million-dollar deals ranging from $2M–$30M. Partnered for thought leadership, deal flow, due diligence, and value creation and scaled across Asia.